![]() Homecoming /mssCINfsbx- Global Times July 24, 2015 ![]() President Barack Obama’s trip to Kenya showing the Hawaiian wearing tribal garb gazing at the savana with the caption “homecoming.” Earlier this year it published a cartoon ahead of U.S. The Global Times itself has faced accusations of racism in the past. “Since the poster is merely a promotion method and an individual case, it would be unfair to criticize Chinese audiences for discriminating against the black actor,” the paper quoted Chen Qiuping of the Beijing Film Association as saying. Not everyone was on board with the Star Wars criticisms, Chinese state-run newspaper the Global Times quoted several local analysts who claim “the change has nothing to do with racism.” Studio Lionsgate later pulled the posters, saying they had not been authorized.ġ6 questions we want answered from “The Force Awakens” Others compared the posters to the controversy over an Italian-promotional campaign for “Twelve Years a Slave,” which sidelined star Chiwetel Ejiofor in favor of Brad Pitt, who only had a brief role in the movie. What’s more, local stars Donnie Yen and Jiang Wen have been cast in Rogue One which comes out in December.What did we learn from the new 'Star Wars' trailer? Star Wars attractions were further announced for the Shanghai Disney Resort that opens later this year. It also enlisted young superstar Lu Han as the film’s ambassador. The studio then made a deal with Tencent to create an online hub where all the movies were made available, and marched 500 Stormtroopers to the Great Wall for the first trailer debut. To raise awareness, Disney played all six titles at June’s Shanghai International Film Festival. The first three ( Episodes IV-VI) were never released in China, while Episodes I-III cumulatively grossed $18.7M before the market’s massive expansion. Star Wars traditionally hasn’t resonated there given the timing of the last six films. It has enabled the studio to re-establish the brand there. While China’s piracy problem is well-known, the lead-up time to TFA‘s PROC release was a plus for Disney. It was $821.3M through Thursday, so now is well over $850M. And that’s not counting Friday’s global grosses which we will have tomorrow.ĭisney has pulled the stops out in China and this is seen as a key play in pushing the offshore gross over $1B. The China figure alone pushes that to over $1.625B putting it within less than $50M of Jurassic World‘s $1.67B and the No. The global cume on TFA, as of the full-day Thursday, was $1,591.7M. 'Star Wars: The Force Awakens' Vs 'Avatar': It's A Different Picture Overseas 1 movie on Friday, the holdover of local blackout pic Detective Chinatown, was said to add $5.09M at a per-screening average of about $129. We need to be cautious with early local reports, but let’s look at those averages. Separately, local research firm Ent Group reported TFA had $2.88M in previews on Friday night, good for approximately $565 per screening out of roughly 5,100 total. With regard to Avatar, it ultimately grossed about $210M in 2010. TFA‘s estimated Middle Kingdom bow is equivalent to 217.5M yuan. At the time, that made it the third foreign film ever to cross 100M yuan on its first day (where the opening was not a weekend or national holiday). ![]() Disney is estimating the gross at around $33M which would be the studio’s biggest-ever opening day in the market, as well as the highest Saturday start in industry history.Ĭomparatively, Jurassic World opened on a June Wednesday in China last year with $17.24M. Star Wars: The Force Awakens landed in China today, its first full day of wide release there and the last offshore territory for Disney/Lucasfilm’s continuation of the space saga.
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